How Can Business Intelligence Be Applied to Marketing

Business Intelligence: Do your marketing efforts repay? A current Gartner?s Annual CMO Spend Survey reveals that companies spent 6.4% of the revenues on marketing in 2021, lower from 11% in 2020. One possible reason information mills reduce their marketing budget is a result of inaccurate metrics for calculating progress and results. Furthermore, companies derive 41% of the marketing budget from the previous year’s expenditure.

Fortunately, business intelligence and analytics solutions might help companies track, organize, and appraise the outcomes of each campaign in tangible time. This short article highlights the advantages of BI in marketing, justifies marketing analysts? goals for driving business growth, the best toolset for business, and insights into optimizing marketing analytics.

Business Intelligence

Benefits of Using BI for Marketing

Gartner’s CMO Survey also reveals that 59% of promoting leaders across various industries are under growing pressure from CEOs and CFOs to demonstrate the outcome of promoting efforts. Possible explanations why marketing leaders can’t ship to the expectation of the bosses include prevalent data challenges, for example, slow analytic processes and also the lack of ability to leverage marketing BI tools for prudent insights. Other challenges include outdated data and scattered data across multiple systems.

That stated, leveraging marketing BI software inside your company has various benefits, including:

1. All-Inclusive Solution

Business marketing intelligence software is a brand-in-one solution encompassing various tools, for example, analytics, data management, and reporting systems. Furthermore, BI software also includes automated methodologies for analyzing and visualizing real-time data around the dashboards. This protects your company’s time and sources wasted on juggling multiple Business Intelligence tools for similar overarching goals. For example, you won’t worry or invest in multiple software updates after applying marketing BI software.

2. Actionable Data for Driving Real-Time Personalization

Within the era where information is gold, getting enough doesn’t work for that competition. Everything boils lower towards the data’s quality data and the best way to leverage it to satisfy the ever-altering consumer needs and expectations. Also, the information is only going to prove valuable if it’s readily available to the entire organization.

Business intelligence for sales collects your computer data inside a central place, which makes it available to all relevant teams. There are also real-time insights into customer behavior across all channels. This way, you are able to enhance a customized experience by tracking customers through all of their touchpoints.

3. Better Privacy and Governance Control

Handling raw data could be pretty tricky, specifically for companies collecting data from multiple sources. Furthermore, this compounds privacy and governance issues because it will take an eternity to sort and classify huge chunks of information by hand. However, marketing business intelligence tools straighten out anonymous and authenticated data instantly without jeopardizing privacy. Also, companies can personalize permissions to manage access, particularly in matrixed organizations. This mitigates the loss of data and manipulation.

4. Optimized Workflow and Productivity

A dependable business intelligence tool can access global data, powering it to automate reporting, analysis, and planning of insights. This enables companies to reply quickly to altering business environments inside a bid to remain relevant and compete favorably along with other players. Within the lengthy haul, automation of manual or repetitive tasks while generating real-time insights into them optimizes the general workflow and productivity.

5. Prudent Decisions

Would you realize why your company is all of a sudden making losses? Maybe it’s due to misinformed decisions. For this reason, that situation, a BI advertising tool comes in handy by providing quality data on which to base your decisions. Better still, the machine structures your computer data and categorizes them instantly to reduce human error.

6. Optimize Costs and Identify New Revenue Opportunities

Applying business intelligence for marketing might help in budget optimization by identifying areas that will help your company spend less. For example, the machine can collect raw data on areas that consume unnecessarily more sources and suggest methods to cut lower costs. Better still, you are able to leverage the tool to place new revenue possibilities that drive business growth by compiling high Return on investment reports and insights.

Use Cases of Using Business Intelligence for Sales

Business Intelligence in Telecom

Telecom companies can leverage business intelligence for sales to produce items that get more customers. For example, marketing tools can leverage business intelligence to process a lot of data and obtain insights into popular tariff plans. Insights into big data analytics will also help the marketing department know how their advertisement and social networking campaigns influence how customers use certain tariff plans. In the finish of the day, companies may use these details to personalize more appealing tariff plans and drive sales.

In-Flight Retail Solutions

Commercial airlines and charter flights frequently depend on in-flight sales to enhance their primary income. However, in-flight sales are only able to provide a reliable revenue stream if companies understand what their clients plan to buy when they are traveling ahead of time. That’s where business intelligence stages in. A cutting-edge BI system might help air travel marketing departments come on-time insights into the goods offered and make dashboards that may identify what sells many keeps passengers happier.


Univision, a number one Spanish-language content provider in America leverages marketing BI software to obtain more visibility into unified data for much better-targeted ad campaigns. Initially, the organization desired to track marketing insights on campaigns baked into its videos, that are released across multiple channels, including TVs, websites, cell phones, and Facebook. The brand new analytics tool saw Univision’s yield grow by 80%.

American Express

The significance of business intelligence for sales within the Fintech market is apparent through America Express. The organization continues to be using technology for some time how to personalize customer offers and make new payment service products. The organization tested the machine around the Australian market, where it spotted 24% of consumers who have been going to close their accounts. This helped American Express take positive measures inside a bid to retain existing customers.

Business Intelligence for Marketing Gives You an Upper Hand

Both micro and macro companies are leveraging marketing BI tools to remain ahead within their particular industries as lengthy as competition and client satisfaction are worried. Furthermore, we’ve got the technology that can save costs and optimize workflow for much better income. Now you understand the significance of business analytics in marketing, call us today for any free consultation and prompt BI & ETL development services.